Advertising Claim Filed Against Almay

Organization challenges Made in the USA promotion.

The “Almay Simply American” marketing campaign includes television, social media, and Internet ads laden with patriotic symbolism. However, ad watchdog non-profit organization truthinadverting.org (TINA.org) filed a deceptive advertising complaint against Revlon with federal and state regulators for violating the FTC's Made in the USA standards. “Almay's implied, unqualified claim that its cosmetics are made in the USA is false advertising,” said TINA.org Exec...

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